Porsche News & Press

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Food Psych

Marketers are constantly driving men toward “masculine” food choices—like burgers, steak, potatoes—and deterring them from “girly” food choices such as salad and yogurt. Beverages are no exception. Research[1] from the American Psychological Association found connections between masculinity and energy drink use. Oh, and also sleep problems.  Part of the reason? “Commercials and ads for [energy drinks] often show men engaging...

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