Video: General Motors Launches A Manly New TV Show

The 10-episode season is hosted by Cris Collinsworth, a former NFL wide receiver with the Cincinnati Bengals and an Emmy-winning television personality whose credits include  NBC’s “Sunday Night Football” and Showtime’s “Inside the NFL,” along with Alonzo Bodden of NBC’s “Last Comic Standing” and Jill Wagner, who currently co-hosts ABC’s “Wipeout.”

Telepictures Productions, a division of Warner Brothers, is another partner in this effort, which is being led by GM’s media agency of record, Starcom USA and content-creation agency LiquidThread.

“We want the audience to be able to watch ‘Inside the Vault’ anywhere and catch it at any time,” Ewanick said.  The series will appear online at www.insidethevault.tv[6], which launches on Thursday (Feb. 3).  Content will extend across Facebook, YouTube, Twitter, Vimeo and Get Glue.

Syndicated television broadcasts will include commercials for Chevrolet, Buick, GMC and Cadillac vehicles.  The show will feature vehicles from these brands as part of its content, when relevant, but focuses on the viewer experience and omits “sponsored by” branding.

The 30-minute program will air on WGN America and on 18 Tribune affiliates including PIX11 New York; KTLA Los Angeles; WGN Chicago; WPHL Philadelphia; KDAF Dallas; WDCW Washington, D.C.; KIAH Houston; WKBD Detroit; KZJO Seattle; WSFL Miami; KTXL Sacramento; KRCW Portland; WXIN Indianapolis; KSWB San Diego; WTIC Hartford; WPMT Harrisburg; WXMI Grand Rapids, and WNOL New Orleans.  Check local listings for airings of upcoming episodes.

References

  1. ^ The Drivers (www.motorauthority.com)
  2. ^ Mo Show (www.socialcarnews.com)
  3. ^ Inside the Vault (insidethevault.tv)
  4. ^ Top Gear USA (www.motorauthority.com)
  5. ^ InsideTheVault.tv (insidethevault.tv)
  6. ^ www.insidethevault.tv (www.insidethevault.tv)

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